With its new flavor, Save Our Swirled, Ben & Jerry’s is urging fans to dig their spoons into climate change activism.
The flavor is a mix of raspberry ice cream, marshmallow and raspberry swirls, and dark and white fudge ice cream cones. But Save Our Swirled is also a flavor with a message: when you dig out a spoonful, the website says, “you can’t help but notice” that those cones appear to be melting. Abbreviated on pint lids as SOS, Save Our Swirled’s message is simple: If it’s melted, it’s ruined, whether it’s our ice cream or our world. The flavor launched earlier this week in the U.S., and will debut in European markets in the summer and move into Asian and Australian markets later in the year.
— source thinkprogress.org, benjerry.com