The decentralized nature of the web, as it is, is under serious threat from initiatives like the Accelerated Mobile Pages (AMP) project spearheaded by Google. Search engines are becoming content repositories for large sections of the web. Many major web publishers have already ceded control over their own websites and handed over a treasure trove of data about their audiences to Bing and Google.
The Redirect AMP to HTML extension for Firefox gives users a choice to opt-out of a centralized web in favor of the wonderful open and decentralized web.
https://addons.mozilla.org/firefox/addon/amp2html/
— source ctrl.blog | 2018-09-28
reduce use of google products. for searching you may use http://duckduckgo.com/