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Viral videos online encourage the illegal pet trade of an already threatened species

In April 2016, a video of a wild animal went viral. Within a week of being posted on Facebook, the video was viewed around 20 million times. It was also shared widely on other social media. After that hundreds of people started talking and seraching about to own that animal as pet. viral videos like these can reinforce public interest in having wild animals as pets. And this can encourage the illegal pet trade of an already threatened species, the researchers write in a new study published in PLOS One.

— source news.mongabay.com | 29 Jan 2019

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