Nature has never been more vulnerable than it is today. Despite gaining $125 trillion of value from nature every year, we have lost 60 percent of wildlife populations, 50 percent of rainforests, and 33 percent of protected land. The most common ways for people to directly fund nature conservation efforts is through charities and donations. In 2017, individuals in the US contributed $390 billion in annual charity donations, yet only $9 billion went towards environmental causes, with low contribution levels from younger audiences. 82 percent of donors do not fully know where their money is going or whether is having an impact.
— source news.mongabay.com | 26 Mar 2019