“Welcome to Iceland. Drinks are on us.” The tagline from Iceland’s latest tourism campaign is a powerful reminder that we should all be drinking more tap water. In an effort to get more visitors to pass on disposable plastic water bottles, the tourism board has launched a somewhat humorous campaign promoting Icelandic tap water as a luxury brand. The campaign follows on the heels of a survey that found two-thirds of people buy more bottled water when travelling than at home, and only 26 percent of travellers take refillable water bottles on vacation.
— source treehugger.com | Jun 4, 2019