Young women in China, living in a rapidly changing society with more personal independence, disposable income and exposure to Western media than ever before, are also altering their views of female beauty. They are really endorsing the Anglo-European image of beauty. It’s a combination of factors, not just the Westernization of the culture, but also changing gender roles and increased consumerism in the Chinese economy, which is growing so fast. Chinese women are even more dissatisfied with their body image than American women are.
— source University of Delaware | Nov 28, 2018