When promoting greenwashing, corporations and their marketing departments (selling things) as well as their public relations departments (selling the ideology that capitalism is great and what you buy is good) essentially convey false messages. These posts pretend that a corporation or their products are greener, more environmentally friendly, and more sustainable than they actually are.
Greenwashing targets the environmentally conscious middle-class consumers. The marketing gimmick of greenwashing aims to make people in this social class feel good by insinuating that what they buy is good for the environment, sustainable, and, at least not too damaging.
Simultaneously, by pretending to be more environmentally friendly than corporations and their products, it encourages the following beliefs: “to do the right thing”,
— source counterpunch.org | Thomas Klikauer | Aug 25, 2023