We all want to be able to speak our minds online—to be heard by our friends and talk (back) to our opponents. At the same time, we don’t want to be exposed to speech that is inappropriate or crosses a line. Technology companies address this conundrum by setting standards for free speech, a practice protected under federal law. They hire in-house moderators to examine individual pieces of content and remove them if posts violate predefined rules set by the platforms.
The approach clearly has problems: harassment, misinformation about topics like public health, and false descriptions of legitimate elections run rampant. But even if content moderation were implemented perfectly, it would still miss a whole host of issues that are often portrayed as moderation problems but really are not. To address those non-speech issues, we need a new strategy: treat social media companies as potential polluters of the social fabric, and directly measure and mitigate the effects their choices have on human populations. That means establishing a policy framework—perhaps through something akin to an Environmental Protection Agency or Food and Drug Administration for social media—that can be used to identify and evaluate the societal harms generated by these platforms. If those harms persist, that group could be endowed with the ability to enforce those policies. But to transcend the limitations of content moderation, such regulation would have to be motivated by clear evidence
— source technologyreview.com | Nathaniel Lubin, Thomas Krendl Gilbert | Aug 9, 2022