Every now and then, Adrian Ward likes to test himself against the internet’s most-used search engine.
“There are times when I have the impulse to Google something, and I don’t,” said Ward, who studies psychology as an assistant professor of marketing at the University of Texas at Austin.
“Because,” he said, “I want to see if I can drag that up from memory.”
It’s a challenge that’s familiar to anyone with a smartphone in their pocket who can’t quite remember the year that a favorite album came out or the name of an actor in an old movie. Take out the phone? Or rack the brain?
But that choice is more than a way to test our recollection of trivia. People who lean on a search engine such as Google may get the right
— source nbcnews.com | David Ingram | Dec. 9, 2021