Swedish advertising company, Acne, put together a rather eye-catching advertising campaign for Flygbussarna, an airport coach bus service, to inspire individual car drivers to take the coach bus instead. An installation made up of 50 wrecked cars resembling a Flygbussarna coach bus was placed next to the highway leading to the Swedish airport. Acne used 50 cars to emphasize that a coach bus can seat up to 50 people whereas, on average, an individual car has only 1.2 people. Consider that with the fact that a coach bus releases no more carbon than 4 cars.
– from inhabitat