Posted inFreedom / Government / Software / ToMl

Online advertising is becoming “a perfect despotism”

Time is running out to prevent complete totalitarian dictatorship until the end of human civilisation, Eben Moglen, the guardian of the GPL, told Ars in an interview.

But let’s rewind a bit. Earlier this month, Moglen and Mishi Choudhary, both of the Software Freedom Law Center, told a packed crowd at the Re:publica conference in Germany about the worrying outlook for Homo sapiens.

“This is the last generation in which the human race gets a choice,” Moglen said during the duo’s opening keynote for the media and technology conference. “Most of the human race doesn’t know what the choice is, and if we here, who do know, do not help them understand,” he said, “if we don’t give them proof of concept plus running code, the revolution becomes impossible.”

Moglen is a Columbia law professor and a well-known stalwart of the free software movement. As general counsel to the Free Software Foundation for many years, he helped Richard M. Stallman draft the GPLv3. He received the EFF’s Pioneer Award in 2003, and is the author of The dotCommunist Manifesto, among many other works. Choudhary is the SFLC’s legal director and previously practised as litigator before the High Court and Supreme Court in India.

“Our speech in Berlin was designed to explain the two primary forms of threat to human autonomy,” Moglen told Ars later in an interview. “One, the ceaseless behaviourist calculation of the attention economy, and two, the piggybacking of despotism, or at least state-supported, state-activated social control, on top of that network.”

The problem, he said, begins with advertising.
“Totalitarianism on the cheap”

Moglen argued in Berlin that online advertising enables totalitarian control: “We are building a perfect despotism, and we think we’re only improving the efficiency of advertising.”

The problem, he explained to Ars, is that the Internet today undermines human autonomy, and seeks to control our behaviour. “The idea that advertising is still primarily about displaying an advertisement is part of the culprit here.”

Major platforms like Facebook, Google, and Twitter, which Moglen collectively refers to as “the machine,” are experimenting with readers billions of times a day in order to capture our attention and to change our behaviour, without our understanding and rarely with our informed consent.

“20th-century totalitarianism didn’t scale very well,” he told the audience. “It needed lots and lots of people, it needed lots and lots of fear which could only be produced by episodes of serious violence. People had to disappear, people had to be broken, they had to be afraid.”

“21st-century totalitarianism solves those problems,” he said. “You don’t need so many people any more. The platforms do the work for you.”

The business incentives keep the surveillance ticking over, Choudhary explained. “Surveilling and predicting human behaviour is the new economy,” she said. “It also means more effective tyranny, an increasingly inescapable prison for the human race.”

The machine does not treat us as human beings with minds and free will, Moglen continuted, but as “stimulus and response correlations” to be sorted and sold as “mineable human attention.”

So valuable are we as mineable attention, he said, that the platforms want to wire up the rest of humanity just to get access to their data too.
Here, let us transport these packets for you…

Moglen: “It is worth transporting people’s packets in order to get their attention and experiment with their behaviour. Self-driving cars are worth building and deploying so people can be spending time with Facebook while commuting. It used to be in the 20th century you put a radio in the car. That won’t work any more, because you need a two-way connection… you need human attention and response to stimuli for these media to work.”

Choudhary agreed, applauding India’s decision to reject Facebook’s “free basics” program, and encouraged other countries to do likewise. Facebook’s attitude, she said, is “Let’s get all of these people online because their data is what works for us.”

In 10 years time most of the human race will be connected to the internet. But, Moglen warned, if we do nothing, we will become nothing more than objects to be controlled by powerful, opaque corporations.

“This should be the greatest moment of liberation, of social justice, the greatest economic opportunity in the history of mankind,” he said. “But it won’t be,” because the governments of the world can’t resist riding the pig.

As Edward Snowden’s revelations made clear, the US government demands access to user data from Google, Facebook, Twitter, and many others, with or without the companies’ permission, and then shares that data with other governments around the world.

“We accept the commercial surveillance because it is fundamentally only being carried out for profit,” Moglen said in Berlin. “Such a thin motive, so lacking in malevolence, that we can accept that we should go along with it, after all they’re like us, they’re only trying to make a living.”

But, he pointed out, what if the government itself had proposed building just such a surveillance apparatus?

“We would have said, ‘it is without any question the evil that we fought in the 20th century, that for which we died, or suffered millions of others to die, to prevent that from happening’.”

The audience reaction to the keynote address was, by and large, one of depression and deep introspection. Moglen acknowledged as much to Ars, saying “It was a difficult speech for people because it didn’t end on an up note.”

“Unfortunately,” he added, “we don’t have too much longer, and the people who care about it must not get too depressed by an accurate description of the problem.”

Instead, he argued, we must fight to regain our privacy in order to regain our lost freedom, and solving that problem begins with changing how we discuss privacy.

Privacy and secondhand smoke

Privacy is not a bargain, Moglen argued, a trade-off we make by reading and agreeing to terms of service (which, of course, almost no one does). Rather, he said, privacy is an ecological problem like second-hand smoking. Refusing to use Gmail, for instance, is of little use if most of your correspondents use the service—Google still winds up with a copy of your email. In both cases, innocent bystanders get hurt.

“North America did not become a no-smoking continent because the surgeon-general said ‘smoking kills you’,” he told Ars. “North America became a no-smoking continent when people realised that second-hand smoke was also deadly. That by smoking in their houses and cars they were exposing their children to carcinogens. That caused people to think differently.”

Moglen argued that platform providers should be forced to more clearly state in human-readable terms the “bargain” they are proposing: He wants Facebook to be required to “say honestly to every parent on earth” that they spy on children all the time for hours a day—that they “know more about your children than you could ever know.” If, he argued, they were made to be “honest about what they do,” change would come as people demanded it. In the meantime, “it’s time to erect barricades.”
A last stand at the last hop

Telecommunications service providers run deep-packet inspection at the on-street corner box in order to maximise their profit—and there, Moglen said in Berlin, is where our barricades must go.

“We are no longer capable of building the net we want, we are only capable of resisting the net we do not want,” he said.

“In such a world we must concentrate our efforts on the part of the network closest to us,” he argued. “In that last kilometre, that last hop, lies the barricade we must erect if we mean to keep a zone of freedom around ourselves.”

Moglen proposed deploying “freedom boxes” at every street corner—cheap hardware running free software, deployed everywhere, that encrypt everything, anonymise everything, and blind the service providers to our activity.

“We have a very short period of time in which to go to the last kilometre of the network, which we can also think of as the closest hop to the actual human mind,” he said. “At that last kilometre, we have a last chance. To make the network for the people instead of the machine.”

If we fail to do this, and soon, he said, it means “the end of freedom of expression,” and “eternal tyranny”.
The mystery of human freedom

Freedom of expression, Moglen told Ars, can only be possible when the infrastructure of communications is operated for the benefit of the people. This holds as equally true to our right to assemble in public streets and parks to protest as it does online.

But a failure to defend the communications infrastructure as a commons for public benefit, he said, would result not only in a loss of human autonomy, but the degradation of our thought to little more than that of insects in an obedient colony.

“We are changing the human environment very rapidly and we are becoming a connected super-organism, ants in a hill,” he said, “and we are connecting us not to free each of us for higher functioning but to enable an intermediary organism, the technology of the attention market, and to have access to our minds all the time.”

“When we do that,” he said, “we begin to change the nature of human thought.”

What’s at stake, he argued, is humanism itself—the values of equality, liberty, and democracy that we’ve cherished for centuries. And if we do not act, those values will wither and die, and we will live, ant-like, in a hive mind run by spies and corporations, stripped of our political liberty, our freedom of expression—our freedom of thought, even—crushed, unwilling participants in a global experiment at social control.

We must act now, Moglen told Ars. “There isn’t time. By 2025 it will all be over.”
Government piggybacking

— source arstechnica.co.uk By J.M. Porup

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