Posted inBiodiversity / Palm Oil

KitKat ad

https://vimeo.com/10236827

It all started with this gross Greenpeace ad originally posted on YouTube with the concluding line “”Have a break? Give the orangu-tan a break.”

The protest might have fallen flat if Nestlé had ignored it. Instead, after the video had been seen by fewer than 1,000 viewers, it was forced from YouTube and replaced with the statement: “This video is no longer available due to a copyright claim by Société des Produits Nestlé S.A.”

Greenpeace quickly re-posted it to Vimeo.com and sent out word about the video’s suppression via Twitter and other social media, where users attacked Nestlé both for its heavy-handedness and lagging environmental practices. Many mockingly noted they wouldn’t have heard of the issue if Nestlé had not had the video pulled, while others pledged to boycott the company.

A few hours later, Nestlé folded, issuing a statement:

“We share the deep concern about the serious environmental threat to rain forests and peat fields in South East Asia caused by the planting of palm oil plantations.”

Nestlé has also committed to using only Certified Sustainable Palm Oil by 2015.

– from treehugger.com

But dont buy Nestlé. Buy local products.

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