Posted inMobile / Psychology

Consumers less attentive to news content on small screens

If you’re getting your news from a smartphone, size matters.

Heart rate variability decreases and changes in sweat are muted when viewing video news content on smaller screens. Both are indications of reduced attentiveness and engagement with content, according to a new study involving researchers at the University of Michigan and Texas A&M University.

Even as mobile technology facilitates news consumption for a large number of citizens, at almost any time and place, the reduced screen size means that news consumers may be less attentive and activated by what they are viewing, the researchers say. News consumption on small screens may be less informative and mobilizing than news consumption on larger screens, they say.

Analyses find that participants had reduced reactions and attentiveness to the smaller screen.

— source news.umich.edu | Jul 8, 2019

that is exactly they are designed for.

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