UC Davis contracted with consultants for at least $175,000 to scrub the Internet of negative online postings following the November 2011 pepper-spraying of students and to improve the reputations of both the university and Chancellor Linda P.B. Katehi, newly released documents show. The payments were made as the university was trying to boost its image online and were among several contracts issued following the pepper-spray incident. Figures released by UC Davis show the strategic communications budget increased from $2.93 million in 2009 to $5.47 million in 2015.
[youtube https://www.youtube.com/watch?v=6AdDLhPwpp4&rel=0&feature=relmfu]
— source sacbee.com | 2016