News websites saw a significant drop in their prominence on Google search results in 2022, according to data from independent search visibility performance company Sistrix.
Press Gazette analysis of data from the search engine optimisation (SEO) experts reveals that 45 out of the 68 news domains ranked worse in UK Google search results in January of this year compared to the same month in 2022.
Sistrix’s visibility index assigns web domains values based on how well they rank in Google search results. The score draws on organic (unpaid) search results and does not include Top Stories or other Google news platforms such as Discover (a personalised Google content feed on Android devices). A higher score means that a domain appears higher in search results.
Press Gazette used the news domains that appear in our latest UK monthly top 50 list, which ranks news sites based on their number of unique visitors each month. We also included
— source pressgazette.co.uk | Aisha Majid | Feb 2, 2023