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Place where Mc Donald failed

Fast food giant Mc Donald’s has 192 restaurants in Argentina, 480 in Brazil, 55 in Chile, 97 in Colombia, 19 in Ecuador, 7 in Paraguay, 20 in Peru, 19 in Uruguay and 180 in Venezuela. But in Bolivia, the eight restaurants opened at La Paz, Cochabamba and Santa Cruz had to be closed in 2002 after five years of operation in the country.
The reason? According to the recently released documentary Fast Food Off the Shelf, the company’s failure had to do with the country’s fierce local food culture.
In an era in which we’ve realized that the globalization of food production has affected our health and environment, and when we’re re-thinking how we eat, Bolivia’s relationship with food may be an interesting case study (and not the only one: the country has already showed leadership in giving the earth rights, ensuring food security, and hearing native’s protests cutting development in the Amazon).
[youtube=http://www.youtube.com/watch?v=6Q2jinezcvk&rel=0]
– from treehugger.com

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